Chav: A Branded Guide to Britain's New Elite.

Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) clothes. Chavs want money and lots of it, but don’t want to have to work for it. Jodie Marsh and Jordan are obvious Chav icons. Reality shows, like Big Brother, and the Lottery are favourite TV programmes. Here is the branded guide to Britain’s new elite – the rapidly growing group taking over high streets up and down the country.